Creative Imagination (Applied Psychology) Book 6 by Warren Hilton

Author:Warren Hilton
Language: eng
Format: epub
Tags: ebook, novel, book, bestseller, top10, interactive media, urban romantics
Publisher: The Big Nest
Published: 2016-09-18T00:00:00+00:00

A Study of Advertisements

Turn, for example, to the advertisement of a certain brand of chocolate, facing page 6. The daintily spread table, the pretty girl, the steaming cup, the evident satisfaction of the man, who looks accustomed to good living,—these elements combine in a skilful appeal to the senses. Turn now to another advertisement of this same brand of chocolate, shown facing page 22. The purpose here is to inform you as to the large quantity of cocoa beans roasted in the company’s furnaces. Whether this fact is of any consequence or not, the impression you get from the picture is of a wheelbarrow full of something that looks like coal being trundled by a dirty workman, while the shovel by the furnace door and the cocoa beans scattered about the floor remind one of a begrimed iron foundry.

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